Monthly Archives: January 2013
I just got back from PGi’s annual sales meeting. It was a great event and got me thinking about the importance of having a strong partnership between sales and marketing. Back in 2007, I started working on the b2b marketing team at AutoTrader.com. At the time, there was a big wall between the sales and marketing organizations. We would sit in our corporate office, look out at our sales team and say,… Read More
I’m working on a presentation for PGi’s annual sales meeting. It mostly full of big beautiful visuals from our website and advertising. But, I wanted to add some substance to the style. So I started Googling to find good stats about customer habits, the sales funnel, online usage, B2B trends, etc. I found a lot of good stuff, but it was all over the place and not exactly what I wanted. So,… Read More
Welcome to the Single Minded Proposition blog. For the past few years, I’ve been writing a monthly blog for BtoBonline.com. When they first asked me to write for them, I said, “Seriously? Who really cares what I have to say.” But as I started to write articles, I found that people would actually respond. Some would tweet. Others would post to Facebook or LinkedIn. Some would just email me directly with thoughts… Read More
