single-minded proposition

Monthly Archives: January 2013

I just got back from PGi’s annual sales meeting.  It was a great event and got me thinking about the importance of having a strong partnership between sales and marketing. Back in 2007, I started working on the b2b marketing team at AutoTrader.com.  At the time, there was a big wall between the sales and marketing organizations. We would sit in our corporate office, look out at our sales team and say,… Read More

I’m working on a presentation for PGi’s annual sales meeting.  It mostly full of big beautiful visuals from our website and advertising.  But, I wanted to add some substance to the style.  So I started Googling to find good stats about customer habits, the sales funnel, online usage, B2B trends, etc.  I found a lot of good stuff, but it was all over the place and not exactly what I wanted.  So,… Read More

As we move ahead in 2013, it’s always a good time to think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2013. But the new year… Read More

Welcome to the Single Minded Proposition blog. For the past few years, I’ve been writing a monthly blog for BtoBonline.com.  When they first asked me to write for them, I said, “Seriously?  Who really cares what I have to say.”  But as I started to write articles, I found that people would actually respond.  Some would tweet.  Others would post to Facebook or LinkedIn.  Some would  just email me directly with thoughts… Read More