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Advertising has a perception of being a sexy business. But the reality isn’t quite as glamorous as it seems.  Long hours.  Low pay.  Tough clients.  But, every now and then something incredible happens that reminds us why we got into advertising in the first place. For me, that happened back in 2005.  I was an Account Director working at Euro RSCG (know called Havas) in NY.  My main client was GlaxoSmithKline.  I was… Read More

Earlier this week, I posted a blog about the importance of sales and marketing working together entitled Think the Sales Team Doesn’t Get It? Maybe It’s You.  For this next post, I want to share the sales perspective on that topic.  Here’s a great post from Drew Prante, PGi’s Director of Ecommerce Sales.  Drew and I work closely together to make sure there’s alignment between sales and marketing.  Please welcome Drew to… Read More

I just got back from PGi’s annual sales meeting.  It was a great event and got me thinking about the importance of having a strong partnership between sales and marketing. Back in 2007, I started working on the b2b marketing team at AutoTrader.com.  At the time, there was a big wall between the sales and marketing organizations. We would sit in our corporate office, look out at our sales team and say,… Read More

As we move ahead in 2013, it’s always a good time to think about things we can do differently, better and smarter in the new year. As Ben Franklin said, “The definition of insanity is doing the same thing in the same way and expecting different results.” But too often marketers become creatures of habit, just turning over the same media plan and changing the year to 2013. But the new year… Read More