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For b2b marketers, there are a few certainties in life: death, taxes and sales collateral. Every company needs brochures, sales sheets, product slicks, tri-folds, bi-folds and more. When worked in marketing at AutoTrader.com, we had an 800-person sales force all over the country, so as you can imagine we had to create a ton of collateral. It got pretty expensive to print and ship those materials to our reps, but we always… Read More