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For the most part, customer service sucks. And what’s worse is that we’ve been trainied to accept the medicority. Some might say that is a skeptical view. But, chew on these stats: Only 37% of brands received good or excellent customer experience index scores. 64% of brands got a rating of “OK,” “poor,” or “very poor” from their customers. (Source: Forrester Customer Experience Index 2012) Poor customer experiences result in an estimated… Read More

