Archives
Earlier this week, I wrote about advertising for the “Howard Stern brand”. As a follow up, I want to share a some thoughts on the importance of being patient with brand-building ad campaigns. I used to be an ad agency guy, and I spent many years developing ads for clients. We would spend months working hard on a specific ad campaign. We’d finally finish it, get it launched and immediately our client would… Read More
Advertising has a perception of being a sexy business. But the reality isn’t quite as glamorous as it seems. Long hours. Low pay. Tough clients. But, every now and then something incredible happens that reminds us why we got into advertising in the first place. For me, that happened back in 2005. I was an Account Director working at Euro RSCG (know called Havas) in NY. My main client was GlaxoSmithKline. I was… Read More
Welcome to the Single Minded Proposition blog. For the past few years, I’ve been writing a monthly blog for BtoBonline.com. When they first asked me to write for them, I said, “Seriously? Who really cares what I have to say.” But as I started to write articles, I found that people would actually respond. Some would tweet. Others would post to Facebook or LinkedIn. Some would just email me directly with thoughts… Read More
single-minded proposition 
You must be logged in to post a comment.