single-minded proposition

One of universal truths is that it’s easier to grow your business organically with existing customers than to constantly acquire new customers. Everyone seems to know this. But most companies still...

Yesterday, I had the great opportunity to speak at the Digital Summit in Atlanta.  I talked about the importance of using video as part of your online marketing program.  Research shows...

About a year ago, I started doing video demos for iMeet with my colleague Jennifer Zember.  Since then, we’ve produced over 30 videos and generated several thousand views on YouTube.  You...

The corporate “tagline”. It’s an often overlooked and under appreciated part of a brand’s marketing message. Some brands have had the same tagline forever. Other brands seem to change the tagline...

“Don’t throw out the baby with the bath water”. I’ve heard that saying a lot in my career. It seems to be a staple in the conventional marketing vernacular. It’s actually...