single-minded proposition
random thoughts on all things marketing and advertising
One of universal truths is that it’s easier to grow your business organically with existing customers than to constantly acquire new customers. Everyone seems to know this. But most companies still...
The corporate “tagline”. It’s an often overlooked and under appreciated part of a brand’s marketing message. Some brands have had the same tagline forever. Other brands seem to change the tagline...
“Don’t throw out the baby with the bath water”. I’ve heard that saying a lot in my career. It seems to be a staple in the conventional marketing vernacular. It’s actually...
single-minded proposition 
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