single-minded proposition

On Sunday I learned about the potential merger of Publicis and Omnicom group. During my career, I spent time working at agencies owned by both holding companies – Saatchi & Saatchi...

I was asked to write a an aritlce for the 2013 Lead Generation issue of BtoB Magazine.  I submitted the article about a month ago and the printed issue just came...

After having some time to reflect on the Super Bowl advertising, I’ve come up with the Single Minded Proposition’s first annual list of the top 5 and bottom 5 Super Bowl...

I’m a big NFL fan.  And like everyone else in the country, I watched the Super Bowl last night.  Of course, my team, the Philadelphia Eagles didn’t even make the post-season...

Advertising has a perception of being a sexy business. But the reality isn’t quite as glamorous as it seems.  Long hours.  Low pay.  Tough clients.  But, every now and then something...