single-minded proposition
random thoughts on all things marketing and advertising
__ Today you can do a quantitative survey very easily. You don’t have to do them by mail or phone anymore. It’s all online. You can easily get thousands of respondents...
In my last post, I wrote all about my experience at the Google cafeteria. Now I guess I have to write about the real reason I visited the Google office —...
In addition to SingleMindedProposition.com, I also write monthly articles for my friends at BtoB Magazine (btobonline.com). Today they just released my latest article about the limitations of quantitative surveys and the everlasting importance...
I’m working on a presentation for PGi’s annual sales meeting. It mostly full of big beautiful visuals from our website and advertising. But, I wanted to add some substance to the...
single-minded proposition 