single-minded proposition
random thoughts on all things marketing and advertising
Earlier this week, I wrote about advertising for the “Howard Stern brand”. As a follow up, I want to share a some thoughts on the importance of being patient with brand-building ad...
Welcome to the Single Minded Proposition blog. For the past few years, I’ve been writing a monthly blog for BtoBonline.com. When they first asked me to write for them, I said,...
single-minded proposition 
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