In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. The builders of the brand. The generators of leads. Life was good.
Wow, have things changed. Today, the role of a marketer is increasingly complex, requiring more cross-functional collaboration than ever before.
The concept of building a brand has shifted to “managing the customer experience”. And that experience goes way beyond just a single TV ad. It touches departments across the company that marketing may have never had to deal with in the past.
Here’s a nice blog post by ascendixre who talks about my recent presentation at the Dallas Digital Marketing Summit from December 2014. Great to see people taking content from these conferences and applying them to their jobs.
Originally posted on Ascendix:
December 9th and 10th I attended the Dallas Digital Marketing Summit and there were MANY important takeaways about how to market today and what the wave of the future is that we as content creators and social media directors need to know. Don’t checkout now just because I said content creator or social media director because the truth is that WE ALL have a hand in the SEO and social media of our company. It’s part of everyone’s job and if it isn’t it probably should be in this new digital age.
The late date of the conference makes it one of the final marketing shows of the year it really helps you get focused on your new initiatives in the new year. I will post in the coming weeks on some of the various sessions I attended, but I’ll start with discussing the death of the traditional sales funnel. This talk by…
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Here’s a tough question to ask yourself: Are you the right “fit” for your company?
If the answer is yes, my guess is that you’re probably pretty happy at your job. But, if the answer is “not sure” or “no”, you’re probably very unhappy, even if you work for a great company.
In my career, I’ve been pretty lucky to have had some great bosses. Bosses who have really mentored me and help be grow.
But, like most people, I’ve also had a few bad ones. It’s really tough to have a bad boss. It just makes it hard to walk into work every day.
But, when I look back at my bad boss experiences, I have to admit that I learned a lot. To be honest, I probably learned more lessons from my bad bosses than the good ones.
You see, the value of having a bad boss is that they teach you what NOT to do when it comes to managing your employees. Sometimes, knowing what not to do is almost as valuable as knowing what to do.